Kraken, Common Thread

Kraken 7-Night ‘Common Thread’ Promotion A Winning Idea

Regardless of their won-loss record, at least the Seattle Kraken are a franchise fans can support with a clear conscience.

Don’t laugh. The recent Los Angeles Clippers scandal, attempting to subvert the NBA salary cap, is just the latest reminder that fandom sometimes necessitates a heavy dose of amnesia.

Try retaining your soul and being a fan of those electronically-sign-stealing Houston Astros. Or the New England Patriots, perpetrators of both “Spygate” and “Deflategate.” Or the Chicago Blackhawks during their sexual assault cover-up.

“Common Thread” Nights

Kraken, Common Threads

What brings this to mind is the Kraken’s unveiling of their 2026-27 “Common Thread” nights at Climate Pledge Arena. According to the team, the local artist-inspired designs “reflect our commitment to unity and inclusivity.”

Selling tickets and doing good don’t have to be mutually exclusive. Along the way, this promotion brings awareness and financial benefit to overlooked and underserved segments of this region’s population. That’s just one of the ways Kraken ownership has proven to be good corporate citizens.

(Anyone who believes the club should just shut up and stickhandle needs to disappear back into their mom’s basement.)

And don’t blame the marketing department if a promotion doesn’t always include a Seattle win.

We caught up recently with Kyle Boyd, VP of Fan Development, and Joe Seymour, the Coast Salish artist behind “Indigenous People’s Night” at Climate Pledge Arena on Dec. 10. They discuss all things “Common Thread” as part of our video interview and reporting series we call Kraken Reaction.

Earlier Kraken:

— Big Time Seattle – NHL Talk With TV’s John Forslund

Earlier Canucks:

— Goalie’s Hard Luck Grind From Kraken To Canucks

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